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You see things we can't.




In the future, we’ll face a million new challenges.

But, there are a million young minds working to solve them.

So, this is for you, our Next Generation.

Go on, we’re listening.

No matter how crazy, out-there or blue-sky…

We’ll make sure your idea’s a reality.

With mentoring, funding and a showcase at the UK Pavillion at Expo 2020.

Because, money alone won’t change our future. You will.


Can you help to solve one of these challenges?


How can we stop climate change?


How can we make sure the creative arts aren’t lost?


How can technology help us?


How can we create a healthier and equal society?


How can we take ideas from the classroom to the boardroom?


NextGen10 Timeline


UN World Education Day -  Registration Opens





Registration Closes  

50 Semi-Finalists Shortlisted and Virtual Training





Semi-Finals Judging Week

NextGen10 Live Final at the UK Pavilion at Expo 2020



NextGen10 winners announced





NextGen10 Training & Mentoring

NextGen10 Finalists announced





We know how fearless you are and see the world through an unmatched sense of optimism, wonder and awe.  Because of this, we’re inviting you to come-up with highly imaginative out-of-the-box ideas that can solve modern day problems at home in the UAE and abroad.

We’re looking for an idea or initiative that will help to solve some of our largest problems and help with the build back in a world impacted by COVID-19.

Here's how to join our NextGen10 programme


1.    Set-up your NextGen10 profile

2.    Enter your registration information & parent’s consent 

3.    Complete our short survey on the future 

4.    Upload your initiative plan on a page, using our template 

5.    Film & upload your 60 second video telling us about your idea 

6.    Press submit before the deadline – 28 March 2021

Who is eligible to enter?

  • UAE residents between 10 to 14 years old* (* at time of entry)

  • Participants with Parental / Guardian consent

  • Those who complete their NextGen10 profile before 28 March 2021

What's in it for our NextGen10 finalists?


1: You'll be able to gift the UAE an initiative that will better society 

2: Access mentoring with industry experts

3: Training & accreditation for presenting skills, financial planning and debate

4: Participate at the UK Pavilion during Expo 2020 Dubai at our Live Final

5: AED20,000 cash prize for our top three winners to develop your idea and learning



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Abdulfattah Sharaf

Group General Manager and the CEO for HSBC in the UAE

“Our future will be defined by the ideas of our youth – I am so excited to hear their perspective and to listen to their ideas.”  


Abdulfattah Sharaf is a Group General Manager and the CEO for HSBC in the UAE.  He is also Head of International which covers Bahrain, Kuwait and Algeria.  Abdulfattah is a Board Member of HSBC’s operations in Oman and HSBC’s Global Private Bank.  Before his appointment as CEO UAE, he was the CEO for HSBC’s Personal Banking business in the MENA region.  Before joining HSBC, Abdulfattah was Chief Executive Officer of NBD Securities, a subsidiary of Emirates NBD.  Abdulfattah is currently a Board member of the Noor Dubai Foundation, a member of the Mastercard MEA Advisory Board, a member of the Board of Trustees of the American University of Sharjah and a Board Member of the Emirates Golf Federation. Abdulfattah is a graduate of the University of Denver, USA.

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Dan Howlett

Regional Head of Commercial Banking for the Middle East, North Africa and Turkey

"I cannot wait to hear from our next generation of entrepreneurs and creative thinkers and hear more about their views for the future."


As Regional Head of Commercial Banking for the Middle East, North Africa and Turkey within HSBC, I am responsible for supporting innovative businesses from across the region to thrive – both domestically and internationally. My team, made up of over 1,000 people, from over 70 nationalities and spread across eight markets are passionate about developing the businesses of today and those of the future. We support them with coverage, trade, cash management as well as at pivotal moments in their development: acquisitions, expansion overseas etc. I have almost 30 years of experience in banking, but still continue to learn and develop every day, particularly from my own two boys, who are 19 and 15 years old.


Sabrin Rahman

Head of Sustainability for Europe, Middle East, North Africa and Turkey

“I’m excited to see how the next generation of leaders will tackle the world’s most pressing problems”


Based in Dubai, Sabrin is the Head of Sustainability for Europe, Middle East, North Africa and Turkey. Prior to joining HSBC, Sabrin had worked for organizations such as the Dubai Chamber of Commerce, Global Peace Index and the Grameen Bank. She has experience in fostering cross border partnerships, policy development and programme implementation with think tanks, non-profits, regulatory bodies and academia on diverse sustainable development themes including resource scarcity, climate change and education reform. Externally, Sabrin sits on the Board of the Directors of the Emirates Green Building Council and is a Board Advisor for both INJAZ Al Arab and the Emirates Foundation. She holds a Masters in Sustainability Leadership from the University of Cambridge, UK and a Masters in Peace and Conflict Studies from the University of Sydney, Australia specialising in peace and business.

Young Man with Beard

Dan Robinson

Head of Wealth & Personal Banking for the

​ “Our NextGen see things we can’t. You don’t see obstacles, but opportunity and I can’t wait to see and learn from your ideas”

I am the Head of Wealth & Personal Banking for the UAE, leading an exciting business focused on meeting the everyday needs of our personal customers. We are here to support on everything from making simple payments to advising on investments and future planning. We deliver all this through a number of channels including Wealth advisors, Branch Banking, Telephone, Online Banking and Mobile.
I have been based in Dubai for a little under a year but have 20 years’ experience in financial services from my time in the UK and European teams. Professionally my two passions are Customer and Inclusion, building high performing teams around both. I am the Co-Chair of Balance, our gender focused Diversity and Inclusion committee across the Middle East, North Africa and Turkey. Personally I enjoy nothing more than staying fit and time with family, my wife Mallory who is a small business owner here in Dubai and two daughters Lily (8) and Ella (4).


HSBC is one of the world’s largest banking and financial services organisations. Our global businesses serve more than 40 million customers worldwide through a network that covers 64 countries and territories.


HSBC is the largest and most widely represented international banking organisation in the Middle East, North Africa and Turkey (MENAT), with a presence in nine countries. The UAE is the headquarters of our operations in this region, which cover: Algeria, Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia, Turkey and the United Arab Emirates. This presence, the widest reach of any international bank in the region, comprises some 350 offices and around 9,500 employees.


With award-winning and market-leading capabilities in Global Banking & Markets, Commercial Banking, Trade Finance, Payments and Transactions, Sustainable Finance, and Wealth & Personal Banking, HSBC is here to connect our customers to opportunities and help them thrive.


In 2021, HSBC celebrates 75 years of doing business in the UAE. We hit this milestone with ambitious plans for growth in the UAE, that will itself celebrate its Golden Jubilee this year and offer a showcase of the nation’s inspiring vision for the future, global innovation, creativity and collaboration with the opening of Expo 2020 UAE, where HSBC will be a Founding Partner of the UK Pavilion.


The UK is taking part in the next World Expo in Dubai from 1 October 2021 to 31 March 2022.  The UK’s participation in Expo 2020 Dubai will consist of a self-build country pavilion and an accompanying events and content programme. Our participation theme is ‘Innovating for a Shared Future’.

The UK Pavilion will offer visitors a unique experience, building on previous award-winning installations at Expo 2010 Shanghai (The Seed Cathedral), Expo 2015 Milan (The Hive), Expo 2017 Astana (The Yurt) and Expo 2019 Beijing (UK Garden and Pavilion). The UK Pavilion will highlight leading British expertise in sectors including artificial intelligence and space. It also provides a platform for a six month programme of business, cultural, educational and tourism activity.

‘Connecting Minds, Creating the Future’ is the overarching theme for Expo 2020 Dubai. The UK will be one of 190 nations participating, alongside non-government organisations and sponsors.

The site will be split into 3 districts:




The UK Pavilion will be in the Opportunity District.

Millions of visits are expected over the course of the event, including members of the public, global heads of government, business leaders and celebrities. With 70% of visitors expected to be international, this major world event presents a significant opportunity to promote the UK as a global hub of innovation and a world leading destination for trade, investment, education and tourism.

The Department for International Trade (DIT) is delivering the UK’s participation, communications and activation at Expo 2020 Dubai, co-funded by five other Government Departments, the GREAT Campaign and Devolved Administrations.

Debate Mate is a global social business that powers social change from the classroom to the boardroom. They believe that the human skills that debating teaches - critical and creative thinking, active listening, persuasive communication, inquisitiveness, empathy, resilience and confidence - are critical to survive and thrive in the modern world of education and employment.

Debate Mate has grown out of a non-profit, which runs education, skills and careers programmes in schools across the globe. Since 2008 they have worked with 100,000 young people and 10,000 teachers across 50 countries. Debate Mate operates in schools on every continent, and they have partnered with world-leading organisations to deliver high-impact programmes that combine learning and fun.

Debate Mate also runs programmes into the business world. Their innovative approach to helps professionals of all levels to supercharge their skill set and communicate and lead with confidence.

TEC is an award winner communication agency best known for its live and digital event experiences that create memorable experiences that evoke emotions, shape opinions and make things happen.

TEC opened it's doors in Dubai in 2008 and since then have been launching, positioning and elevating brands throughout the Middle East, North Africa and beyond. With every project, TEC strive to go above and beyond, pushing boundaries, and providing clients with unique ideas and concepts that work. Projects are meticulously planned and TEC are known for bringing a personal touch to every project executed.
Success has been built on the ability to apply outstanding client servicing whilst delivering the latest creative ideas and technology in events. Their capabilities, expertise and experience have allowed TEC to work with many of the world’s leading brands to deliver some of the finest live events and digital experiences the industry has ever seen.
TEC's international team have a breadth of industry expertise allowing them to deliver exceptional events to a diverse range of clients across a variety of sectors.